Watch THE CURRENT NO.10 with POP ACADEMY (@ Keune HQ, Netherlands)



The Current is a monthly show brought to you by #KeuneHeadquarters. In each session, Keune invites trainers from different countries to share their vision and tips & tricks for those who use their products in their daily salon work.


For the show's 10th edition, Keune has invited Adrian and Ioana, our Creative Directors and Keune Romania trainers, to present their modern take on cut and color.

The inspiration for the 2 models was used also in #FORM 21/22, the latest collection of POP Academy, and will be explained in detail by our Creative Directors during the 1-hour webinar.


Key insights on haircutting

  • What it means to return to pure, unaltered form in a modern way️.

  • Why we need to offer versatile haircuts to our clients.

  • What products you can use to get the best hair texture that accentuates the silhouette of the haircut.


Key insights on haircolor

  • Beige in all its shades is a major trend of this season

  • how to combine the triangle sections to achieve a super blending that perfectly mimics the bobbing technique

  • Learn how to play with the contrasts to balance the geometry of the face. Ioana explains how the use of light translates in creating volume horizontally (widens) and the shadow determines the volume vertically (narrows). you can



Marley's color menu

Shadow area (darker): Semi Color 7.2+ Semi Color Activator (1: 2)

Light area (applied to the framework): 15 gr Semi Color 9.25+ 30 gr Semi Color Clear + 90 ml Semi Color Activator

Apply this toner from the back to the front, because the hair in the contour area of the face is thinner and more intensely pigmented.


Zoey's color menu

Blonde Power Bleach + Target Cream Developer 6% (1: 1.5)

Semi Color 7.24 (Formula 1) / Semi Color 6.53 (Formula 2) / Semi Color 3 (Formula 3) + Semi Color Activator (1:2)


Special thank to Keune Amsterdam team & wonderful people we've met there. It's always a pleasure to be with you! #OneBigFamily

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